Discursos sobre la viña y el vino: nuevos territorios en el imaginario social

Authors

  • Enrique Aliste Universidad de Chile
  • Beatriz Bustos Universidad de Chile
  • Daniella Gac Universidad de Los Lagos (Chile)
  • Raphael Schirmer Université Bordeaux Montaigne (Francia)

DOI:

https://doi.org/10.4067/S0718-34022019000100113

Keywords:

Chilean Central Valley, representations, social exclusion, imaginary

Abstract

The Chilean wine industry has become one of the most dynamic exporting sectors over the last 30 years, pushing deep transformations in the territories where it is established. The paper examines the current imaginaries and discourses prevailing in the Chilean wine industry, in order to identify the role that the landscape and the wine territories play in its commercialization. Departing from Bourdieu ideas of social space and social exclusion, and from empirical evidence obtained through the analysis of official websites of wineries of the Chilean Central Valley, the article identifies five predominant elements in these discourses: tradition, European connection, terroir, environment, and exclusivity. The paper concludes that although the concept of terroir used in the websites relates to French ideas, it excludes workers and inhabitants from the wine territories, thus, it becomes a concept targeting exporting markets, as opposed to a concept with local and territorial identity. As such, the imagined territory distance itself from the local conditions.

Downloads

Download data is not yet available.

Author Biographies

Enrique Aliste, Universidad de Chile

Departamento de Geografía, Universidad de Chile (Chile)

Beatriz Bustos, Universidad de Chile

Departamento de Geografía, Universidad de Chile (Chile)

Daniella Gac, Universidad de Los Lagos (Chile)

Centro de Estudios del Desarrollo Regional y Políticas Públicas (CEDER), Universidad de Los Lagos (Chile). E-mail: 

Raphael Schirmer, Université Bordeaux Montaigne (Francia)

Laboratoire PASSAGES (UMR5319), Université Bordeaux Montaigne (Francia)

Published

2020-05-28

How to Cite

Aliste, E., Bustos, B., Gac, D., & Schirmer, R. (2020). Discursos sobre la viña y el vino: nuevos territorios en el imaginario social. Revista De Geografía Norte Grande, (72), 113–132. https://doi.org/10.4067/S0718-34022019000100113

Issue

Section

Artículos